Regenerate|Reimagine is seeking prospective food-related entrepreneurs, restauranteurs and local artists for an initiative that combines economic development and art as a way to foster entrepreneurship.

Request for Qualifications for both artists and prospective restauranteurs are available online in English and Spanish. Applications are due by 11:59 p.m. central on November 9, 2022.

Food Concept RFQ |  Artist RFQRFQs en español  |  R|R Website

Regenerate|Reimagine is a local initiative by Jackiez Gonzalez and Kendall Whittier Main Street, funded by the City of Tulsa’s Vision Arts program. The program begins this month and goes through April of 2023. The ultimate goal is to provide enough support for one food-related business to be in a position to open its doors in Kendall Whittier in 2023.

The RFQ for restauranteurs invites prospective food-related entrepreneurs and restauranteurs to submit complete the RFQ to be considered for this project, which may result in enough support for one business to open.

The program is competition-based, where the public can vote on its favorite concepts – and later vote based on tastings – through three phases until one business is selected.

Prospective restauranteurs or food-related businesses who are ready to start the process of opening their doors in Kendall Whittier – whether in a brick-and-mortar business, permanent pop up or food truck – are eligible. Special consideration will be given to minority-owned prospective businesses as well as those who have started or graduated from Kitchen 66 or Cocina 66.

A second RFQ seeks Tulsa-metro based artists with experience in graphic design, branding and/or interior design are welcome to apply. Special consideration will be given to minority artists.

Artists will be paired with prospective food-related businesses and asked to design visual concepts, branding support and other design needs. Artists will be compensated by the program for their time.

Artist/Business pairings will remain consistent throughout the three phases, but not all sets will move through the phases as it is a competition. Artists will be required to execute an agreement to grant Regenerate|Reimagine, Kendall Whittier Main Street, and their paired business an artistic copyright to promote, reproduce, photograph, or republish images and works created for this program.

Jackiez Gonzalez is a workforce, education and inclusive economic development advocate. She founded Regenerate|Reimagine in 2021 as a way to use art to elevate economic development opportunities for aspiring business owners in Tulsa. Additionally, she is slated to serve as the 2023 TYPROS chairwoman.

Kendall Whittier Main Street is a nonprofit organization that supports businesses and property owners in Kendall Whittier, hosts events to bring people to the district and works closely with local and state liaisons for improvements. Kendall Whittier is a certified cultural district by the Oklahoma Arts Council.

Vision Arts, a collaboration between Tulsa City Council, the Mayor’s Office and Tulsa Arts Commission, provides selected 501(c)(3) and 501(c)(3)-sponsored organizations funding for programs that art projects that stimulate economic development throughout Tulsa.

For more information about Regenerate|Reimagine or the RFQs, email Gonzalez at or Kendall Whittier Main Street at


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2020 Great American Main Street Award Semifinalist







Certified Oklahoma Cultural District
Oklahoma Main Street
Main Street America Accredited Program